Media
I believe that the media exerts tremendous power on people. I certainly subscribe to McLuhan's view that media allows humans to perceive the world differently. The world in which we live is rich with media, and most of our interactions with the world are today governed by some form of media. In McLuhan's day it was television, radio, newspapers, and telephones. Today, those are one device, and we might have three or four of them in our houses, and at least one on our person at any given time. Even face-to-face communications are governed, interrupted and sometimes even mediated through media. The information that we receive about the world almost always comes via media. If not, it comes from another person who did receive it from the media. McLuhan's point was that our world today is much different than the pre-technology era with respect to media. For most of human history, people more or less only knew what they could see, touch or hear themselves. Many were illiterate, unable to consume what media did exist. As technology has proliferated, there are more media forms, and they provide us with more information. Arguably, almost everything a 21st-century person knows about the world has been mediated through one form of media or another.
If media is ubiquitous, and for most of us it is, then it has to change the ways in which we perceive the world. This was one of Stone's (1996) main premises -- that people do...
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now